Apple is anxious about Android CNET Competition is not as as Tim Cook would want it to be Apple’s top executives, including CEO Tim Cook and marketing boss Phil Schiller, often dismiss competition in their public coque iphone silicone 4 appearances, sometimes in disparaging terms. But in spite of this outward cockiness, the Cupertino company is fretting about Android, and Samsung in particular, as internal documents revealed this week clearly show. The documents are emails penned by coque galaxy j5 2016 transparente Steve Jobs coque iphone louis viton and Phil Schiller showing coque galaxy j3 2017 rigide that the rise of Samsung has left Apple scrambling for an adequate response. coque iphone The emails were brought as evidence by Samsung’s legal team in the Apple vs. Samsung trial that began this week in San coque iphone 7 stitch ohana Francisco. coque samsung Apple alleges the infringement of five verus coque iphone 6 patents and demands two billion in compensation, while Samsung has a much coque iphone xr sfr smaller claim of about seven million, over two patents that Apple has allegedly infringed. coque huawei coque samsung The Next Big ThingSamsung’s successful marketing strategy made Phil Schiller doubt Apple’s coque iphone 6s silicone dur own efforts, to the point that he considered changing ad agencies. Here’s what coque iphone 5 disney pas cher Schiller wrote (via The Verge) to a Media Lab Arts (Apple’s agency) executive, referring to Samsung’s Super Bowl ad: [quote qtext= watched the Samsung pre superbowl ad that launched today. coque huawei coque iphone 5 avec vitre It’s pretty good and I can’t help but thinking ‘these guys are feeling it’ (like coque iphone fait maison an athlete that can’t miss because they are in a zone), while we struggle to nail a compelling brief on iPhone. bijoux pas cher The team is too good to be in this spot. bracelet bijoux Nothing about creating a great iPhone campaign. coque huawei They don seem to accept that first and foremost they need kase coque iphone 5c to coque iphone unie do a better job for us this year. Here’s how Apple describes competitors coque iphone 6 nike supreme (read Samsung): Competitors have drastically improved their hardware coque galaxy a70 antichoc and in some cases their ecosystemsSpending “obscene” amounts of money on advertising and/or carrier/channel to gain traction Even as far coque iphone 5s europa park back as 2010, Apple was acknowledging internally that it had some catching up to do with Android and Google. coque iphone One of samsung galaxy tab 2 coque the points that CEO Steve Jobs proposed for a strategy meeting was”catch up with Android where we are behind (notifications, tethering, coque galaxy a5 17 speech, ) and leapfrog them (Siri, )” Another bullet point mentions a “Holy War with Google” for 2011, a grand effort to catch up with the Mountain View company in the crucial cloud services area, where Steve Jobs thought Google was “way ahead” of Apple. War talkOf course, there’s nothing wrong or surprising for a company to discuss the strengths and weaknesses coque iphone 5s pour la plage of competitors, all while showing a carefully constructed mask of indifference to the public. iphone case bijoux pas cher But Samsung’s lawyers are hoping that this evidence of internal anxiety will help coque iphone 5 noir strass portray Apple as a player that’s no longer able to compete, so it’s using litigation to hamstring competitors. Apple, for its part, downplayed the significance of the emails brought up by Samsung. Phil Schiller said the slideshow above was not Apple’s official point of view and that he didn’t agree with much of it. bijoux pas cher For us tech enthusiasts, this treasure trove of internal information (much like Samsung’s similarly coque iphone 6 le chateau dans le ciel embarrassing internal presentations from the last trial) gives us a peek inside coque iphone 6 tardis the workings of the multi billion corporations that influence so much of our digital lives. They also help us put in context the moves of big players. iphone case Apple, for instance, is reportedly abandoning its long time preference for small screens, with a recent Reuters report pegging a 4.7 coque telephone galaxy a3 inch and even a 5.5 inch coque iphone 4 + film protecteur iPhone model coming this year.